Friday, 27 January 2017

Elements in the wheel of digital marketing

Social media marketing

SMM is a must in today’s digital world. It’s a great tool for creating awareness, building engagement, and even doing customer service.

Email marketing

Email marketing remains one of the best tools in the wheel of digital marketing. Here, you have two related goals:
  • build your list
  • energize your list to action


Just a few years ago you could hire a great programmer to get you on the first page of Google. Now, you need content marketers in addition to other marketing and web design elements to get there. 


Although it’s not really a marketing tactic, the wheel of digital marketing relies on analytics to grease the wheels.

Content marketing

Content is King, but you need great content, not just anything. And, you need a schedule.

Digital advertising and PPC

PPC or pay-per-click advertising isn’t the only options out there, and maybe not even the best option.

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