Friday 17 March 2017

What is your strategic outreach plan?

If you invest in wrong channel or platform, you can't expect to generate the returns you want.
Before starting any campaign, focus your energies on audience identification & segmentation. Research where your customers hang out, what they like and what they hate.
After outlining the outreach goals, answer the following questions with ease:
1.       Is the chosen channel the right medium to reach the target audience?
2.      How are we going to refine our plan to bring in more leads and sales?
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