Pay-Per-Click (PPC)
management is the process of controlling and supervision of a company's PPC
ad spends. This often strategies and ad buys while minimizing the overall outlay.
This may be done by the e-merchant or vendor themselves, or a devoted specialist
company may be hired to manage PPC buys on their behalf.
PPC management
is generally seen as an evolving art where ideal optimization is
not possible, but is still the objective.
PPC stands
for pay-per-click, a replica
of Internet Marketing in
which advertisers pay a fee each time one of their ads is clicked. Essentially,
it's a way of business to visits your site, rather than attempting to “earn” those visits
organically. Search engine advertising is one of the most popular forms of PPC. Search engine marketing is one of the most well-liked forms
of PPC. It allows advertisers to bid for ad post in a search engine's sponsored
links when someone searches on a keyword that is related to their business submission.
For example, if we bid on the keyword “PPC software,” our ad
might show up in the very top spot on the Google results page
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