Social media marketing
SMM
is a must in today’s digital world. It’s a great tool for creating awareness,
building engagement, and even doing customer service.
Email marketing
Email
marketing remains one of the best tools in the wheel of digital marketing.
Here, you have two related goals:
- build
your list
- energize
your list to action
SEO
Just a few years ago you could hire a great
programmer to get you on the first page of Google. Now, you need content
marketers in addition to other marketing and web design elements to get there.
Analytics
Although
it’s not really a marketing tactic, the wheel of digital marketing relies on
analytics to grease the wheels.
Content marketing
Content
is King, but you need great content, not just anything. And, you need a
schedule.
Digital advertising and PPC
PPC
or pay-per-click advertising isn’t the only options out there, and maybe not
even the best option.
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