In many ways, social media platforms
like Facebook and Twitter hit the online marketing industry. There are many
reasons social media is essential for online marketing or internet marketing,
but the most important has to do with its incredible ability to help create and
cultivate brand trust, build a meaningful web presence, drive traffic & remain cost effective. People
have to trust a brand to a certain degree before they make a purchase. This
predates social media and remains true today. Fortunately, social media
presents a unique opportunity for companies either large or small to build and
maintain customer brand relationship. Through social media, companies can
not only easily communicate any message they desire to their target audiences,
but they can also interact with their individual customers from around the
world in real time.
The world’s leading search engines are
taking content generated from social media sites very seriously. For example,
Google updated its algorithm in 2017 to incorporate content from
social media into its search results.
Consequently, it is more important than
ever those companies actively support their social media accounts on a
consistent basis. The more content a company generates through social media,
the more authority its brand can receive in its market.
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